Sports giant Nike has been accused of many things in the past. Operating sweatshops and exploiting child labor in Asian factories are just a couple of the accusations levelled against the company Phil Knight founded.
It would be impossible to criticise Nike, however, for excluding athletes of color from its marketing.
For anyone doubting Nike’s diversity credentials we present, as Exhibit-1, the corporation’s amazing new three-minute advert ‘Nothing Beats A Londoner’ which should shut up its critics for good.
The stunning advert showcases around 30 ‘typical’ athlètes, singers and other youngsters you might find hanging around London. We urge you to avoid the largely racist comments section underneath the YouTube clip, and enjoy the video for what it is – a salute to London’s diversity.
If I was being slightly fussy, I might complain that Nike is at risk of being over-inclusive in its bid to be politically-correct. At 27 seconds, for example, we see a token white kid ‘in the hood’. Fortunately, a few seconds later, the back-pack the white kid is carrying suddenly opens to reveal a far friendlier face.
Anyway, that’s enough spoilers from me. Enjoy!