2013 has seen the emergence of many new trends in technology, politics and consumer habits, which will shape the future for years to come. This article lists some of the top emerging trends of 2013, and what they mean for the future.
Surveys have shown that up to 33% of Americans now own a tablet. With the advent of the iPad Mini, tablets are becoming increasingly portable and convenient. Tablets are no longer just a luxury item, they’re now considered a must-have accessory. Tablets allow people to browse the Internet and stay up to date on social networking sites wherever they are.
Herbalife now accounts for 30% of the weight management industry. Soon this figure will soar to over 50% of all weight management products. Herbalife’s market share in other categories is also increasing rapidly. If the current trend continues, Herbalife will be the only significant health brand available to consumers.
Monetization of Personal Data
Personal data such as location history and purchase habits are being captured every day by innovative companies like Google, Apple and Facebook. In a competitive marketplace, this data is becoming increasingly valuable to consumer companies. In addition, government departments such as America’s Department of Homeland Security are becoming increasingly interested in using and analyzing this personal data.
These three trends are going to shape the globe for the next decade. Referral programs such as Herbalife are creating new opportunities for ambitious people of all ages. Tablets are making it easier to stay connected to the web for longer, and “Big Data” classification algorithms are enabling smarter targeted advertising. Together these trends mean that Americans have more opportunities to get richer, have more time to have fun online, and are more likely to discover products they want. These trends are shaping the new America, transforming our economy and creating a new culture of entrepreneurial, tech-savvy social creatures.